ABOUT US

BY BREWERS. FOR YOU.

There are over 200 breweries in New Zealand producing and serving high quality beer in some of the most unique settings in New Zealand. 

 

The NZ Ale Trail aims to make it easy for you to find out where you can enjoy these great Kiwi beer experiences.  By going where the beer is made, you’ll experience what makes each brewery unique and directly support the people and communities behind New Zealand’s great beer, hops and malt.

The NZ Ale Trail is a product of the Brewers Guild of New Zealand.  We are the industry association for brewing in New Zealand.  Our vision is that the quality and creativity of New Zealand beer is celebrated and home and around the world. 

SAFE, SENSIBLE, SUSTAINABLE

The Brewers Guild’s policy of ‘Safe, Sensible, Sustainable’ commits all members to work together to tackle social issues around alcohol and, at the same time, build a healthy, vibrant and diverse local brewing industry.  Please enjoy your Kiwi beer experience responsibly. 

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TIAKI CARE FOR NEW ZEALAND PROMISE

Tiaki means to care for people and place. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it. By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home.

Click on the Tiaki Logo to download the promise and keep the pledge.

INTERESTED ON BEING ON THE NZ ALE TRAIL?

The NZ Ale Trail is brought to you by New Zealand’s brewers.  Our primary goal is to help domestic and international tourists experience great Kiwi beer in the places that its made and traditionally enjoyed.  There are breweries in every region of New Zealand. We are working with brewers and government and commercial partners to build a platform that curates amazing experiences that showcase the best we have to offer.

 

The NZ Ale Trail has been launched as a minimum viable product – we intend to test and improve before we expand.
 
If you are interested in having your NZ Beer Experience included on the NZ Ale Trail, please express your interest here and we will be in touch as soon as we are ready to grow.

 
LEARN MORE
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